Undergraduate Certificate in Digital Sales Techniques · Topic Diagram

Digital Marketing Fundamentals

An interactive, expert-authored mindmap of every concept inside this unit — drawn at a glance, ready to share, free for everyone.

13 concepts 3-level depth Updated 26 Jul 2026

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Topic Mindmap

mindmap
  root((Digital Marketing Fundamentals))
    SEO Fundamentals
      Keyword research
      On page optimisation
    PPC Advertising
      Bid management
      Ad copy testing
    Social Media Strategy
      Platform selection
      Influencer partnership
    Analytics Measurement
      KPIs definition
      Conversion funnel setup

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View raw Mermaid source

mindmap
  root((Digital Marketing Fundamentals))
    SEO Fundamentals
      Keyword research
      On page optimisation
    PPC Advertising
      Bid management
      Ad copy testing
    Social Media Strategy
      Platform selection
      Influencer partnership
    Analytics Measurement
      KPIs definition
      Conversion funnel setup

How to read this diagram

Start at the centre node — that's the unit headline.
Each branch is a sub-concept; deeper branches are the underlying frameworks, formulas or examples.
Use the diagram as a revision checklist: every node is something you should be able to explain in one sentence.
Want the full lesson? Open the parent course on the right — every node maps to a lesson, a quiz and a career-defining credential the world's top employers actively hire from.